Do you still use a free email ID (like hotmail, ymail, gmail etc) to make usiness communications with your clients, suppliers and partners?
If you do, then you might want to think again. The email you use for sending business emails has a significant impact on your business recognition and reputation.
Here are five important reasons why you need a business email domain for business use:
- Businesses email helps you look good
A free email may hurt your business reputation, raising doubt about your business is legitimate or not.
However, a branded email ID has your business name right in it.
For example, an email ID such as firstname.lastname@example.org inspires far more confidence than email@example.com.
At a time when many business introductions occur online, such an email address creates a solid first impression on your audience.
And in business, creating a good first impression is as essential as delivering high-quality products and services.
- Boosts your business as “brand”
As mentioned, a professional email address has your business domain name in it — not Gmail’s, Yahoo’s or Hotmail’s business name.
Therefore, every time you send an email from that email account, you promote your business.
Every time a client sees an email from firstname.lastname@example.org, the business name becomes more deeply embedded in their memory.
In summary, using an email domain for business email communication is a valuable, easy, and inexpensive way to brand a business.
- Can help improve email delivery rates
Another excellent thing about having a business email domain is that there’s more probability that your emails will not be flagged by spam filters.
Free email services are often prone to spammers and malware. Free email services are not safe. So, there is a chance that emails you send from any generic email address could be marked as spam.
To ensure that every email you send is being received, use a securely hosted email account from a well-regarded company such as networksolutions.
- Increases confidentiality
A personalized email domain also enables you to create separate mailboxes for individual users, helping you to limit access to confidential business data.
Businesses that use a generic email ID, often share one mailbox among multiple staff and business partners. There is no way to find out whether an email stays between its intended recipients in such a scenario.
So, to improve your business communication confidentiality, you should opt for secure email hosting that often comes with personalized email accounts.
- Professional Custom email IDs are portable and flexible.
Thus you can easily switch to a different email hosting provider whenever you choose. There’s no need to change the domain email address because you own your business domain name.
Another advantage is, you can add or remove mailboxes according to your business growth and updates. Also, you can create shared mailbox groups for collaboration. It saves a significant amount of your time and money while providing great scalability as your business grows.
Check to see if your business domain name is available now
Smart business owners know that email marketing is a highly effective and inexpensive way to promote their products and services.
But there is a chance that a large group of emails sent together will be marked as spam or blocked in the recipients’ mailboxes — especially when you use generic and free email service.
Why? Because a free email ID is what spammers tend to use to send unwelcome emails.
A custom email domain from a well-known company diminishes the risk of your mass emails to be marked as junk or spam or blocked in recipients’ mailboxes.
Time to set up a personalized email domain for your brand
Gone are the days when businesses used free personal email accounts for communicating with their clients, vendors and partners.
Now choosing a personalized email ID that matches a branded domain is the wise decision to take.
Using such an email address for business communication helps a business:
Build its brand
It also gives a company complete control, total security and full privacy.
So, what are you waiting for? Aren’t you intrigued to get your own professional business email ID? fresaweb.com can help you choose the best professional email plan, all with secure hosting for your business.
Get your email domain, give your business a polished professional image, and make it stand out from the crowd.